Summer Seltzer


Matthew 5:45

 For He maketh His sun to rise on the evil and on the good, and sendeth rain on the just and on the unjust.

My most consumed beverage this summer has been?

a) Beer

b) Coffee

c) Seltzer

If you got this wrong with the title and visual aid, I fear for you.

Using my Recycling Bin as an abacus of accounting, seltzer has the lead. In fact, it has become a substitute for beer. No calories and no artificial coloring. Plus, I am helping fund that small fledgling company Nestlé's whose CEO apparently wants private control the world's water supply--which is actually the case in most of the world already; just ask who owns the real estate where the water is. What's next? Air? What he is saying is that Nestlé's wants in on the market at the ground level. Own the clouds I suppose.

The CEO sounds like quite the megalomaniac. Money does that to people. "Look hardly any people at the Nestle Distribution in Japan." Progress! Yeah, for whom? With all of these corporations cutting jobs, soon there will be fewer and fewer people to buy their products. Like seltzer water. Perhaps soon,  corporations will have the ability to bring products to market but the market will be dried up. The Supply side full, the Demand empty. Welcome to Wal-Mart Desertification. We will no longer be able to buy our water in bottles with fizz. But, you got yours.

We as the people of God should be generous with our resources. The CEO thinks that his over-arching purpose of life is to create long-term survival for Nestlé's. Not so. It is to serve God and be a blessing, even if that means it hurts Nestlé's bottom line of Uber profits. 





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